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Raising awareness and promoting
Shared Ownership across London.
Time to buy a place of your own.


Breaking convention from the traditional family home, Brian Leong (36), Miao Xing (34) and their son, Galvin (4), have everything they need for modern family living in their new penthouse at Prospect East, Stratford. The spacious three bedroom penthouse suits all the family's needs, and the location also benefits from excellent transport links in the Zone 2 postcode, endless shopping opportunities and the nearby Olympic Park with plenty of open green space. With a communal garden and play areas for children, Prospect East, in up-and-coming Leyton Road E15, provides the slightly unconventional, but eminently practical answer to those seeking a stylish family-friendly home.

Keen to expand their family in the future, Brian, a software developer working in Bank, explains: "Initially we were looking for a house, but when we looked around the penthouses at Prospect East, we thought they suited our needs as a family perfectly. We have two balconies which are large enough to provide space for our four-year-old son to play. There is also a play area on site outside for Galvin to enjoy without any of the upkeep of maintaining our own private garden." Brian continues: "We have lived in Stratford for the last six years and originally brought in the area with Shared Ownership. We staircased to 100 per cent three years ago and were looking to upsize from our two-bedroom apartment to allow enough space for our family to grow."

Featuring a range of apartments, duplexes, penthouses and townhouses for sale and through shared ownership, Prospect East is imaginatively arranged around a central landscaped garden, designed to from the ultimate new urban community. The scheme will also benefit from planned community amenities, including a local grocery store and café.

Less than a mile from Prospect East is the world's largest new public park for 150 years, Queen Elizabeth Olympic Park. Brian explains: "The Queen Elizabeth Olympic Park is a great place to have on our doorstep, especially for kids. My son loves visiting at the weekend and running around the park. They also have bikes for hire, so often he rides his own bike and I hire one. There is so much going on at the Olympic Park and always sporting events to watch in the Stadium."

Prospect East is the first phase of a major new integrated neighbourhood close to the East Village, Stratford City, Westfield and the Queen Elizabeth Olympic Park, as well as emerging Leyton and Hackney Wick. The development is located in an area that is continuing to reap the benefits of the regeneration and investment that the borough of Newham has received due to the 2012 Olympics.

Talking about his new family home, Brian explains: "There are so many benefits of buying a new build property. The homes at Prospect East have been built to a high specification, have sound proofing and heat proofing which will also save us money on our utility bills. We would like to remain living in London when we are retired and our new home will be an excellent investment for the future."

The homes at Prospect East have been fitted to a high specification, designed to maximise space and natural light, and many properties benefit from a private balcony or terrace. Contemporary kitchens feature quality integrated appliances and fitted cabinets, finished in gloss white, with self-closing doors and drawers and stylish brushed nickel handles. Master bedrooms are generously-sized with built-in wardrobes, whilst bathrooms are fitted with a thermostatic over-bath shower and stylish white sanitary ware.

Prospect East has excellent transport connections with nearby Stratford Station now in Zone 2/3 and 10 minutes' walk from the development. From here fast services link to the West End, City, Canary Wharf and to the East via London Underground, DLR and National Rail. The arrival of the Crossrail in 2018 will further enhance the travel links from Stratford.

Brian, who benefits from these transport connections on his daily commute, says: "We wanted to remain living in Stratford so that there was continuity for our son, but also because the transport links are so good in the area. You can take the overground avoiding central London, and get fast trains to Kings Cross which is very convenient. I travel with my son to Bank every day to drop him off at school and go to work which only takes us around 35 minutes. Stratford is also great for shopping, so we have no need to visit busy Oxford street – we have everything is right on our doorstep."

Prices for a three bedroom apartment at Prospect East start from £639,950, and for those seeking a more traditional family home, Prospect East also offers a range of contemporary townhouses, with prices starting from £744,950.. For further information please visit or call 020 8003 1718.